In Kenya, consumers living on less than $2 a day have the option to switch from kerosene to cleaner solar power, made more affordable through financial innovations using mobile money. The nation leads the world in developing mobile money payment systems and in widespread usage, despite Kenya’s extreme poverty, ranking 187 in per-capita GDP. Of the country’s 47 million people, seven in 10 adults (69%) have financial accounts.  In addition to mobile money, financial services are available through a diverse group of providers, including banks, nonbank financial institutions and informal financial groups. Nearly two-thirds of the country is rural, and three-quarters of adults earn at least part of their incomes from agriculture. Whether by enabling consumers to transfer money to relatives in small villages, pay school fees, buy health insurance, or even light their homes using solar power, financial inclusion is helping improve Kenyans’ lives.

Financial Inclusion

Total Financially Included
Financial Inclusion Breakdown By Accounts
Account Ownership By Year
61% of active mobile money account holders have used at least one advanced mobile money function.

Mobile Money

Mobile Money Profile
Digitally Included
Digital Inclusion Breakdown
Use of advanced services stands at 48%, driven by mobile money.


Location of Savings
Use of Cash-Added Services
60% of Kenyan adults are gainfully employed.

Which demographic group is most likely to own a mobile money account?

A. Urban
B. Male
C. Above the poverty line
D. Female
Above the poverty line (80%)

What percentage of adults borrowed money in 2015?

A. 66%
B. 34%
C. 90%
D. 79%
A. 66%

True or false

More than 50% of Kenyan adults have insurance.

False (26% have insurance)

Which is the most common source of loans?

A. Merry-go-rounds
B. Banks
C. Mobile money
D. Family, friends, or neighbors
D. Family, friends, or neighbors (43%)

Among the East African countries, which country’s population is the most prepared for digital financial services adoption?

A. Kenya
B. Tanzania
C. Uganda
A. Kenya (more than 70% of adults are literate, have phones, and can send and receive messages)

True or false

Financial inclusion in Kenya is driven by mobile money.

True (67% of the population uses mobile money)