Today more than six in 10 Tanzanians (62%) are financially included, mainly through mobile money accounts (61%). Tanzania has a largely rural population, which makes access to financial services a challenge and digital solutions ideal. The World Bank reports 69% of the population resides in rural areas, and FII data shows less than half (46%) of the rural population have active accounts (used in the last 90 days)—compared with more than seven in 10 urban citizens (73%). Approximately 70% of Tanzanians live on less than $2 per day, with three-quarters of Tanzanians employed in the agriculture sector, according to World Bank data.  Making gains among these groups is key to improving Tanzanians’ financial lives.

Financial Inclusion

Total Financially Included
Financial Inclusion Breakdown By Accounts
Account Ownership By Year
46% of Tanzanian adults use a mobile phone for advanced functions.

Mobile Phones

Mobile Phone Ownership
Advanced Phone Use By Gender
Advanced Phone Use By Urbanity
Advanced Phone Use By Poverty Level
69% of Tanzanian adults experience economic vulnerability.

Mobile Money Use

Total Registered Users
By Gender
By Poverty Level
By Urbanity
48% of Tanzanian adults currently have savings.

Which mobile money brand did Tanzanians use the most in 2015?

A. Tigo Pesa
B. Vodacom M-Pesa
C. Airtel Money
D. Ezy Pesa
E. Smart B Pesa
B. Vodacom M-Pesa (63%)

True or false

Awareness of mobile money providers did not increase between 2014 and 2015.

False (it increased from 87% to 95%)

What percentage of adults can borrow a mobile phone?

A. 22%
B. 20%
C. 40%
D. 13%
B. 20%

Registered mobile money use is highest among which demographic group?

A. Urban
B. Male
C. Above the poverty line
D. Youth
C. Above the poverty line (79% ) and D. Urban (79%)

True or false

Which demographic group was least likely to own a bank account in 2015?

A. Rural (5%)

True or false

Financial inclusion in Tanzania is primarily through nonbank financial institutions (NBFIs).

False (mobile money 61% vs. NBFIs 1%)