Today more than six in 10 Tanzanians (62%) are financially included, mainly through mobile money accounts (61%). Tanzania has a largely rural population, which makes access to financial services a challenge and digital solutions ideal. The World Bank reports 69% of the population resides in rural areas, and FII data shows less than half (46%) of the rural population have active accounts (used in the last 90 days)—compared with more than seven in 10 urban citizens (73%). Approximately 70% of Tanzanians live on less than $2 per day, with three-quarters of Tanzanians employed in the agriculture sector, according to World Bank data. Making gains among these groups is key to improving Tanzanians’ financial lives.