Pakistanis have intricate financial lives, mainly relying on unregulated, informal mechanisms to address their financial needs. As a country of more than 180 million people with only one in 10 adults (9%) financially included, Pakistan is one of the largest unbanked countries in the world. Although the nascent mobile money industry has enabled thousands of poor Pakistanis to remit cash and pay bills with ease, banks still lead the way in account registration. Today, almost eight in 10 Pakistanis (76%) are aware of a mobile money provider, yet only nine percent have used it and less than one percent has registered accounts. Turning awareness to use will position the country to make leaps in financial inclusion.