Pakistanis have intricate financial lives, mainly relying on unregulated, informal mechanisms to address their financial needs. As a country of more than 180 million people with only one in 10 adults (9%) financially included, Pakistan is one of the largest unbanked countries in the world. Although the nascent mobile money industry has enabled thousands of poor Pakistanis to remit cash and pay bills with ease, banks still lead the way in account registration. Today, almost eight in 10 Pakistanis (76%) are aware of a mobile money provider, yet only nine percent have used it and less than one percent has registered accounts. Turning awareness to use will position the country to make leaps in financial inclusion.

Financial Inclusion

Total Financially Included
Financial Inclusion Breakdown By Accounts
Account Ownership By Year
Women saw the greatest gains in financial inclusion between 2014 and 2015 (3% to 6%), but remain one of the least included demographics.

Mobile Phone Ownership

Total Population
By Gender
94% of gainfully employed Pakistanis are men.

Mobile Money Use

Total Population
By Gender
86% of mobile money users are over-the-counter users, meaning they do not have their own account.

True or false

The most common reason over-the-counter (OTC) users of mobile money don’t sign up for accounts is that they believe they don’t need to register for the transactions they want to complete.

True (27% said they don’t need to make any transactions that require registration, and 16% said they can have all the services they need through an agent)

What percentage of adults are housewives or students?

A. 33%
B. 47%
C. 60%
D. 51%
D. 51%

True or false

SIM card holders are more likely to be aware of their own mobile operator’s mobile money product than a competitor’s.

False (Easy Paisa is the best-known product, regardless of SIM card ownership)

Which form of financial service contributes most to financial inclusion in Pakistan?

A. Banks
B. Mobile money
C. Non-bank financial institutions
A. Banks (9%)

Which demographic group is least likely to be active financial account users?

A. Rural
B. Below the poverty line
C. Women
D. Urban
Women (5%)

95% of gainfully employed Pakistanis are men.