Pakistan

Pakistanis have intricate financial lives, mainly relying on unregulated, informal mechanisms to address their financial needs. As a country of more than 180 million people with only one in 10 adults (9%) financially included, Pakistan is one of the largest unbanked countries in the world. Although the nascent mobile money industry has enabled thousands of poor Pakistanis to remit cash and pay bills with ease, banks still lead the way in account registration. Today, almost eight in 10 Pakistanis (76%) are aware of a mobile money provider, yet only nine percent have used it and less than one percent has registered accounts. Turning awareness to use will position the country to make leaps in financial inclusion.

Financial Inclusion

Total Financially Included
Financial Inclusion Breakdown By Accounts
Account Ownership By Year

Mobile Phone Ownership

Total Population
By Gender
95% of gainfully employed Pakistanis are men.

Mobile Money Use

Total Population
By Gender
97% of mobile money users are over-the-counter users, meaning they do not have their own account.

Which form of financial service contributes most to financial inclusion in Pakistan?

A. Banks
B. Mobile money
C. Non-bank financial institutions
A. Banks (9%)

Which demographic group is most likely to be financially included?

A. Urban
B. Above poverty line
C. Rural
D. Male
A. Male (13%)

True or false

SIM card holders are more likely to be aware of their own mobile operator’s mobile money product than a competitor’s.

False (Easy Paisa is the best-known product, regardless of SIM card ownership)

True or false

Gainfully employed Pakistanis are most likely to be shop owners.

False (farm workers or shop owners are most likely to be employed)

Which demographic group is least likely to be active financial account users?

A. Rural
B. Below the poverty line
C. Women
D. Urban
Women (5%)

Which mobile money brand is best known?

A. Easy Paisa
B. Mobicash
C. UBL Omni
D. Zong Timepey
A. Easy Paisa